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How We Test TVs

Looking to purchase a new TV? Our TV reviews provide the utmost confidence in your choice. Delve into our expert's rigorous testing process at Consumerreviews Labs, ensuring your buying decision is spot-on.

CR Staff
By Updated: 2023, Sep 8

When it comes to buying a new TV, there are many factors to consider. From screen size to resolution, from smart capabilities to design, the options can be overwhelming. However, one aspect that should never be overlooked is TV testing. Rigorous testing ensures that the TV you purchase will provide the best performance and meet your expectations. In this ultimate guide to TV testing, we will explore the importance of this process and the steps involved in conducting thorough tests to ensure the quality of your TV.

Importance of TV testing

TV testing is crucial for several reasons. Firstly, it ensures that the TV you receive is in optimal condition and free from any defects. By inspecting the TV upon arrival, any damage incurred during shipping can be identified, allowing for a hassle-free return or replacement process. Additionally, testing guarantees that all the necessary components are included, avoiding any inconvenience later on.

Furthermore, TV testing involves setup and calibration, which plays a significant role in enhancing your viewing experience. By setting up the TV in a controlled environment, such as a dark room, and calibrating it using a professional colorimeter, the colors on the screen can be accurately and consistently displayed. This calibration process eliminates the chances of overly saturated or washed-out colors, providing you with the best visual representation.

Receive the TV

The first step in TV testing is receiving the TV and inspecting it for any damage or missing components. When the TV arrives, a member of the ConsumerReviews team carefully examines the packaging for signs of mishandling during shipping. They check for any visible dents, scratches, or cracks that may have occurred during transit. Additionally, they ensure that all the necessary components, such as the remote control, power cable, and user manual, are included in the package.

If any damage or missing components are identified, the ConsumerReviews team promptly contacts the seller or manufacturer to arrange for a replacement or repair. This step is crucial to provide you with a hassle-free experience and ensure that you receive a TV in perfect condition.

Setup and calibration

Once the TV has been received and inspected, it’s time to set it up in a controlled environment and calibrate it for optimal performance. Setting up the TV in a dark room allows for accurate assessment of its picture quality, as external lighting conditions can affect the perceived image. By eliminating ambient light, you can focus solely on the TV’s performance without any distractions.

The ConsumerReviews team uses a professional colorimeter to calibrate the TV. This device measures the colors produced by the TV and compares them to industry standards. By adjusting the TV’s settings, such as brightness, contrast, and color temperature, the colorimeter ensures that the colors on the screen are accurate and consistent. This step is crucial for achieving a natural and lifelike image representation, enhancing your overall viewing experience.


After the setup and calibration process, the TV undergoes a series of rigorous tests to evaluate its performance. These tests cover various aspects, including picture quality, sound quality, ports and connectivity, self-diagnostic tests, and real-world usage scenarios.

Checking the picture quality

The first aspect of testing involves assessing the TV’s picture quality. The ConsumerReviews team meticulously examines the brightness, contrast, color accuracy, and uniformity of the displayed image. They verify that the TV can produce deep blacks, vibrant colors, and sharp details, ensuring an immersive viewing experience. This evaluation also includes analyzing the TV’s ability to handle fast motion scenes without blurring or ghosting.

Testing the sound quality

In addition to visual performance, sound quality is equally important. The ConsumerReviews team assesses the TV’s audio output, including clarity, bass response, and treble accuracy. They listen for any distortions, muffled sounds, or inconsistencies in the audio reproduction. By evaluating the sound quality, they ensure that your TV provides an immersive audio experience that complements the visual performance.

Checking the ports and connectivity

Another crucial aspect of TV testing is examining the ports and connectivity options. The ConsumerReviews team verifies that all the ports, such as HDMI, USB, and audio jacks, are functioning properly. They test the TV’s compatibility with various devices, including gaming consoles, streaming devices, and sound systems, to ensure seamless connectivity. This evaluation guarantees that you can easily connect your preferred devices to the TV without any compatibility issues.

Running a self-diagnostic test

To further ensure the TV’s performance, a self-diagnostic test is conducted. This test checks for any internal problems or software issues that may affect the TV’s functionality. The ConsumerReviews team runs a comprehensive diagnostic test to identify any potential flaws or errors that could impact your viewing experience. By addressing these issues beforehand, they ensure that you receive a TV that performs flawlessly from the moment you start using it.

Watching a variety of content

Finally, the TV is subjected to real-world usage scenarios by watching a variety of content. The ConsumerReviews team views movies, TV shows, sports events, and gaming sessions on the TV to evaluate its performance in different situations. This comprehensive evaluation allows them to provide you with detailed insights into how the TV performs and handles various types of content. By experiencing the TV in action, they can accurately assess its strengths and weaknesses, guiding you in making an informed decision.

Write the review

Once the testing phase is complete, the ConsumerReviews team meticulously compiles a comprehensive review of the TV. This review includes the results of all the tests conducted, providing detailed information about the TV’s performance in various aspects. The team also shares their overall impressions, highlighting the strengths and weaknesses of the TV. By objectively analyzing the test results and incorporating their expertise, they ensure that the review is informative and helpful for potential buyers.

Publish the review

After the review is written, it is published on the ConsumerReviews website and featured in their magazine. This publication allows consumers like you to access valuable information about the tested TV. By reading the review, you can gain insights into the TV’s performance, its suitability for different purposes, and any specific features that set it apart from other models. This transparency empowers you to make an informed decision when purchasing a TV, ensuring that you select the right one to meet your needs and preferences.

In conclusion, TV testing is a vital process that guarantees the best performance and quality for the TV you purchase. By following a structured approach that includes receiving and inspecting the TV, setting it up in a controlled environment, conducting rigorous tests, writing a comprehensive review, and publishing it for consumer access, the ConsumerReviews team ensures that you make an informed decision. So, before making your next TV purchase, remember the importance of TV testing and consult reliable sources like ConsumerReviews to ensure a satisfying viewing experience.

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